Common Video Mistakes Lancaster PA Businesses Shouldn’t Be Making

One of the biggest mistakes I see Lancaster PA businesses make is thinking too much about making their video and not enough about how it will be used. I see it almost every time. They ask… How much is it going to cost? What’s your schedule like? When can you have it done? Those questions […]

A Practical Guide to Video Production in Lancaster PA for Mid Sized Companies

Many mid-sized companies in Lancaster PA know that video matters.But fewer know what type of video they actually need. Video production can feel confusing. There are so many different styles and price ranges. My goal with this guide is to create clarity and explain the most common types of business videos, where they fit in […]

How Much Should My Business Spend on Marketing?

Are you spending enough on marketing to stay competitive and grow? How much are my competitors spending on their marketing?  If you’re like most business decision-makers, you’ve probably asked yourself these questions more than once.  How much should I spend on marketing? You’re not alone. I’ve had many conversations with countless business leaders who just […]