Case Study
We partnered with Lancaster Log Cabins to create engaging content that highlights their craftsmanship and quality, boosting their online presence and customer engagement.
Growing Lancaster Log Cabins' YouTube Channel from 0 to 28K Subscribers and counting...
Client: Lancaster Log Cabins
Platform: Youtube
Background
Lancaster Log Cabins, a premier provider of log cabins, wanted to expand their reach and engage with a broader audience online. Recognizing the power of video marketing, they aimed to establish a strong presence on YouTube to showcase their products and craftsmanship.
Objectives
- Build Brand Awareness: Increase visibility and recognition of Lancaster Log Cabins as a leader in the log cabin industry.
- Engage Potential Customers: Create engaging content that highlights the unique features and benefits of their log cabins.
- Drive Traffic: Utilize YouTube to drive traffic to their website and generate leads.
Strategy
ShadBoost focused on content creation, optimization, consistent posting, and engagement:
Content Creation:
- YouTube Shorts: We tapped into popular trends to create viral YouTube shorts gaining millions of organic views and thousands of subscribers.
- Showcase Videos: Produced high-quality videos showcasing the construction process, unique features, and completed log cabins.
- Customer Testimonials: Captured authentic testimonials from satisfied customers, adding credibility and trust.
- Educational Content: Developed videos that show the audience how to select, maintain, and enjoy their log cabin.
Optimization:
- SEO and Keywords: Conducted keyword research to optimize video titles, descriptions, and tags for better search visibility.
- Custom Thumbnails: Designed eye-catching thumbnails to increase click-through rates.
- Playlists and Organization: Created playlists to categorize content and enhance user experience.
Engagement:
- Consistent Posting Schedule: Established a regular posting schedule to keep the audience engaged and returning for new content.
- Cross-Promotion: Leveraged other social media platforms and the Lancaster Log Cabins website to promote YouTube content.
Results
- Subscriber Growth: The channel grew from 0 to almost 28,000 subscribers in less than 12 months.
- Video Views: Several of their videos exceeded 2 million views, significantly boosting the brand’s visibility.
- Increased Engagement: High levels of engagement were achieved through likes, comments, and shares, fostering a strong community around the brand.
- Website Traffic: A notable increase in traffic to the Lancaster Log Cabins website, leading to higher lead generation and sales inquiries.
